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Essential Housebuilding Software Metrics Every Housing Developer Should Know

November 16, 2023

As the housing development industry continues to evolve and become more competitive, staying ahead of the game is crucial for success. One way to gain a significant advantage is by closely monitoring and analysing key metrics that can inform better decision-making and ultimately lead to increased profitability. In this article, we will explore four essential metrics every housing developer should be aware of, and how the use of housebuilding software can greatly facilitate the process. 

 Create Live Cashflow Modelling 

Cashflow is the lifeblood of any housing development project. Keeping a close eye on your cashflow can mean the difference between a successful project and financial difficulties. Utilising live cashflow modelling tools allows developers to project and monitor cash inflows and outflows in real-time. This includes tracking costs, revenues, and the impact of financing, ensuring that you always have a clear picture of your project’s financial health. 

With the help of housebuilding software, you can easily create live cashflow models that update automatically as project data changes. This enables you to make timely decisions to optimise your cashflow, such as adjusting construction schedules or securing additional funding when necessary. 

 Make Better-Informed Land Purchase Decisions 

One of the most significant expenses for housing developers is land acquisition. Making informed decisions about which parcels of land to purchase is critical to the success of a project. To do this effectively, you need to consider various factors, such as location, market demand, and development costs. 

Housebuilding software can help you analyse these factors by providing tools for market research, cost estimation, and feasibility analysis. By utilising these features, you can confidently assess the potential profitability of a land purchase before committing to it, reducing the risk of making costly mistakes. 

 Report by Plot and House Type Across All Projects 

Understanding how different types of properties perform within your portfolio is essential for optimising your development strategy. By generating reports that break down project data by plot and house type, you can identify trends, strengths, and weaknesses in your offerings. 

Housebuilding software allows you to compile and analyse data from multiple projects effortlessly. This not only helps you make informed decisions on what types of properties to focus on but also provides guidance in tailoring your marketing and sales strategies to specific target demographics. 

 Report on Profitability from Site 

Profitability is the ultimate goal for housing developers. To measure the success of your projects accurately, it’s essential to calculate metrics like Return on Capital Employed (ROCE) and Internal Rate of Return (IRR). 

 ROCE measures the efficiency of capital utilisation by comparing the operating profit generated to the capital invested in the project. A higher ROCE indicates better capital efficiency. 

 IRR calculates the rate at which an investment breaks even and generates positive returns. A higher IRR indicates a more profitable project. 

 Housebuilding software simplifies the calculation and tracking of these metrics, allowing developers to quickly assess the profitability of their projects and make strategic decisions accordingly. 

 The Importance of Using Housebuilding Software 

In today’s competitive housing development landscape, utilising specialised software like housebuilding software is no longer an option; it’s a necessity. These tools streamline data collection, analysis, and reporting, enabling developers to make more informed decisions, mitigate risks, and maximise profitability. 

By incorporating housebuilding software into your workflow, you can stay ahead of the competition, optimise your projects, and ensure the long-term success of your housing development ventures. Whether it’s creating live cashflow models, making data-driven land purchase decisions, or analysing project profitability, the right software can significantly enhance your capabilities in an ever-evolving industry. 

In conclusion, understanding and monitoring these crucial metrics, along with the use of housebuilding software, can be the key to thriving in the housing development sector. Embracing technology and data-driven decision-making will not only improve project outcomes but also position your company for sustained growth and profitability in a rapidly changing market. 

Remember, in the world of housing development, knowledge is power, and the right tools can make all the difference. So, invest in housebuilding software and ensure your success in the housing development industry. 


 What our customers are saying… 

 We have been using the Eque2 Housebuilding Land Module for over 15 years as our main development appraisal tool and it forms an integral part of our procedures for appraising and purchasing land. The accuracy in the reporting, the detail available in our monthly site reconciliations and its ease of use makes it the perfect fit for our ever-growing business. 

– Cala Homes 


To learn more about how the Eque2 Housebuilding suite or individual modules can benefit your business, click here. 

Alternatively, you can arrange a free online demonstration tailored to your specific requirements by emailing us at or phoning 01628 702 702 

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