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Housebuilding software: Streamlining the Housebuilding Process

August 15, 2023

In the fast-paced world of house building in the UK, developers and construction companies face numerous challenges in managing the entire process efficiently. From land acquisition and construction progress tracking to customer care and sales management, there is a multitude of tasks that need to be coordinated seamlessly for successful project completion. To tackle these challenges effectively, it has become imperative for the industry to adopt comprehensive end-to-end housebuilding software solutions designed to streamline the entire housebuilding process. 

In this article, we will explore the key stages of the house build process in the UK and delve into the reasons why utilising an end-to-end housebuilding software solution is of utmost importance. 


  1. Land – The Foundation of Every Project

land acquisition in housebuilding software

 The first crucial step in the house-building process is identifying and acquiring suitable land for development.  

This stage involves extensive research and evaluation to strategically forecast potential opportunities and catalogue a land bank that aligns with the company’s objectives.  

An end-to-end housebuilding software solution enables developers to assemble acquisition appraisals, quickly and easily, enhancing their ability to make well-informed decisions. 

Housebuilding software should be able to provide key metrics, such as discounted cash flow modelling providing visibility of Return on Capital Employed (ROCE) and Internal Rate of Return (IRR), comparing KPI’s suitable for board and bank submissions. 

By efficiently managing their land bank, developers can ensure a steady pipeline of projects and maintain a competitive edge in the market.  

Strategically forecasting land opportunities is crucial for developers to maintain a steady pipeline of projects and address the housing shortage effectively. 


  1. Build – Real-Time Progress Tracking and Management

Build phase in housebuilding software

Once the land is secured, the construction phase kicks off, involving various teams of surveyors, engineers, and site managers.  

Real-time progress tracking and on-site management are critical to ensure projects stay on schedule and within budget.  

An end-to-end housebuilding software solution that provides an integrated Build module and Mobile Tick Sheets app, allowing surveyors and site managers to keep track of construction activities in real-time is key to a successful project.  

This level of transparency fosters effective communication and collaboration among team members, minimising delays, and potential bottlenecks in the construction process. 

Implementing a digital collaboration and field mobility solution such as an end-to-end housebuilding software enables the creation of digitised workflows, resulting in significant advantages for construction projects. These advantages include enhanced productivity and reduced project expenses. 


  1. Sales – Delivering a Seamless Customer Journey

Sales in housebuilding software

In today’s competitive market, understanding the customer journey is paramount for successful sales and marketing strategies.

An end-to-end housebuilding software solution facilitates this by capturing valuable customer data and delivering GDPR-compliant communications to prospective buyers.  

Research by Property Industry Eye revealed that a majority of home buyers prefer companies that offer a streamlined and transparent customer journey, from initial enquiry to post-sales support.  

Integration with the company’s website streamlines the process of recording sales enquiries, reservations, and choices, ensuring a seamless and efficient customer experience. By optimising the sales process, developers can enhance their customer satisfaction and build long-lasting relationships, leading to increased referrals and brand loyalty. 


  1. Customer Care – Delivering 5-Star Service

customer care support in housebuilding softwareThe relationship with customers does not end with the sale; instead, it extends to the after-sales process and customer care. 

An end-to-end housebuilding software solution is crucial in managing the entire customer journey even after the keys are handed over.

By logging and tracking customer issues until they are resolved, during the builder’s rectification period, developers can provide a 5-star customer service experience.

Satisfied customers are more likely to recommend the developer to others, positively impacting the company’s reputation and bottom line. Customers are more likely to recommend a company to others if they had a positive after-sales support experience. 


In the dynamic world of housebuilding in the UK and Ireland, success lies in effectively managing the entire process, from land acquisition to after-sales customer care.  

Adopting an end-to-end housebuilding software solution designed to streamline the house-building process brings numerous benefits to developers and construction companies.  

From strategic forecasting and cataloguing land bank opportunities to tracking on-site progress in real-time, managing the customer journey and delivering top-notch customer care, the software’s capabilities are vast and indispensable.  

Embracing technology empowers developers and housebuilders to stay ahead in the market, boost operational efficiency, and ultimately deliver exceptional results in the ever-growing and competitive industry. 


What our customers are saying… 

“We chose Housebuilding because it is flexible, user-friendly, and robust, supporting sites from initial appraisal to handover and ongoing customer care.

Existing systems allowed too much error and misreporting which affects both internal performance of the business and our clients.

The predicted expansion of the company and logistics of staff demanded a single integrated and modern solution which we have found in Housebuilding.”

Robertson Homes  


To learn more about how the Eque2 Housebuilding suite or individual modules can benefit your business, click here.

Alternatively, you can arrange a free online demonstration tailored to your specific requirements by emailing us at or phoning 01628 702 702.  


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